About
Michaël Laguë
Stride Sales · Toronto · Montréal
I build sales functions that run without the owner carrying them: a clear plan, a team that can deliver it, and numbers everyone can trust.
At TELUS, I created the sales methodology for larger SMB clients, and it took my team from 62% to 140% of target. Those results brought me into Fully Managed, a new national division, to support and improve its sales strategy, and its team reached target within six months.
Alphi Capital Partners then recruited me to lead go-to-market across four portfolio companies, on a mandate built around EBITDA growth and readiness for a sale. At one, an inbound-reliant team became an outbound pipeline engine. At another, I designed a recurring-revenue program, from pricing to the sales process.
My 20+ years in B2B sales run through FedEx, Ryder and TELUS, selling to enterprise, mid-market and SMB buyers in logistics, fleet management, telecom and SaaS. I won President’s Club twice at FedEx as a seller, then three times at TELUS as a sales leader. I also co-founded Altconcept, a SaaS platform for the insurance industry.
I started Stride Sales to bring that same discipline directly to owner-led companies, and to stay until it holds. Clients work with me directly, from the first call to the handover.
I’m French-Canadian, based in Toronto, and I work in English and French across Ontario and Quebec.
- English
- Français
- LinkedIn (external site)
How I work
The client owns the framework.
I build it with the team, so it keeps running long after I’ve left.
Results stay visible.
I handle the detail and report what moved, in numbers.
Data leads.
Decisions come from pipeline and customer data, and that holds for my own calls too.
Tied to value.
Every change is measured against EBITDA today and what the business is worth the day it’s sold or handed over.